E-Mail List Segmentation

– Specific, targeted, strategic email sequences to filter out your best buyers from your non-buyers
– Take your best, most active customers – and leverage that to follow up with them to upsell higher ticket offers
– Qualified buyers
– Reactivate campaign (5 emails) – send to all existing customers, send a coupon, purchased > segment to new activated list > 1 upsell. Non-buyers > segment to follow-up nurture campaign.
– Coupon nurture email
– Re-activated buyer upsell email
– Non-buyer warm-up sequence (3 emails)
– Once per month, we go through the email database and analyze the ‘best buyers’ segment
– Cultivate ‘activated’ buyers monthly